Art Direction, Branding, and Strategy

Without a doubt, GenZ has increased their spending power over the last few years and with that they (we) have become more responsible with our purchases. doublesoul is a brand that taps into that space and does so effectively. They love leaning into “lazy” designs and understand the value of imperfection. From their collaborations to their photoshoot concepts, each frame felt unique and was a deight to work with as a designer. I was primarily designing for their ad space but a few wheatpaste creatives and organic posts ended up coming my way as well.