Superbowl 2024

Social Extensions

With 2024 being Volkswagen’s 75th anniversary, we launched a year-long campaign that commenced with the Superbowl ad. A short film that leaned heavily on nostalgia, tracing the moment the first Beetle hit the shores of New York. Since then, VW has come a long way and our social assets were designed to pay homage to the cars that have garnered a fanbase.