Branding and Strategy

Being an unfamiliar space for me, NOOM became a challenging yet rewarding team to work with. We were tasked with pitching a new take on the visual language and developed a visual language around the branding done by Gretel. The visuals below were a product of research, app exploration and detailed rounds of internal edits. I created various visual solutions for things that the app was trying to teach its users while attempting to educate clueless ones about a healthier lifestyle.