NOOM
2023—2024Branding and Strategy
Being an unfamiliar space for me, NOOM became a challenging yet rewarding team to work with. We were tasked with pitching a new take on the visual language and developed a visual language around the branding done by Gretel. The visuals below were a product of research, app exploration and detailed rounds of internal edits. I created various visual solutions for things that the app was trying to teach its users while attempting to educate clueless ones about a healthier lifestyle.
![](https://freight.cargo.site/t/original/i/b16312c7c7ac6a23d3574b514d3d22873271c3b503a58ea19c203d3416e0c14e/Ad-3.jpg)
![](https://freight.cargo.site/t/original/i/f5f9cd72348c4cdfbcd030453acfcb0e68c0044b29acaa117eee702e0ade01b7/Ad-1.jpg)
![](https://freight.cargo.site/t/original/i/e6adcd8328c95718846d716258903ae97685a067f5da1784723d9e81fd4593bf/Feed-2.gif)
![](https://freight.cargo.site/t/original/i/e5922d1100cb577b51c8c5f1de05d701f6a0da745833edda566a73fca1975ffd/Ad-2.jpg)