You deserve the emotional and physical benefits of sobriety or moderation, and they are within reach with Monument.

Through Superbolt, I worked with Monument to promote a message of sobriety, tackling a problem that has carried across generations. With each iteration, we discoverd new ways to reach our audience by balancing trends, humor and emotional messaging.

Each week, we would create new concepts through competitor research and self-reflection. The results were playful and bold. 
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Photoshop, AfterEffects