MALIN+GOETZ
2022—2024Branding, Motion, and Strategy
In an era of self-care, I was enthralled to work with a brand that used minimalist branding to promote a healthier message about skin and products surrounding it. Founded in New York, MALIN+GOETZ was a brand that worked consistently with us to maintain a brand image. I provided animated and still visual solutions for the social media ad space, making sure they would stick out without losing the authenticity they worked hard to create. We pushed for inclusivity and highlight marginalized communities in their ads whenever possible, making it appeal to a larger audience.
