In-Market 3.0
2023—2024Art Direction, Branding, and Strategy
Each year, our team is tasked with curating the look of the digital advertising space for Volkswagen. Last year, we leaned heavily on gradients. For 2024, we tapped into the brand’s heritage advertisement on a white cyc. With 2024 being our Superbowl year and 75th Anniversary, it felt appropriate. From concept to layout, everything in-between was organized by our team. The deliverable count dips into the three hundreds, a first for me but the breadth of the project made it exciting. I worked extensively on concepting and designing visuals to make sure the branding was adapted to meet Volkswagen’s standards.
On occasion, we would tie messaging together across a social media carousel to create a narrative that aided the brand.
