ID.4
2023Branding, Social, and Motion
Volkswagen is in the process of releasing multiple EVs and the ID.4 has been a huge success in the vehicle space. For the newer model, I was tasked with storyboarding two social posts that would highlight different features of the car. The tagline “It’s the little things” was my stepping off point and by personfying the tiddle of the “i”, I developed the rest of it. In partnership with Preymaker, I helped keep the design and narrative on brand. The final work was for 1x1, 9x16 and 16x9 formats.
